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HKIAC is pleased to co-organise with the Cortex Capital a live interactive webinar workshop entitled: Virtual Advocacy and the Female Factor.

Join us to look at the science behind persuasive advocacy online, including specific factors relevant to female advocates.


Including how arbitral decision-making is influenced by the virtual environment, the latest research on gender differences in communication, and how to optimise your performance using intelligent adaptations suggested by science.



Date: 25 November 2021

Time: 3:30pm - 6:30pm (Hong Kong Time)

Language: English

Format3-hour live interactive webinar

Registration Fees: HKD 1,350


1. A non-refundable registration fee will be payable and due upon successful enrollment.

2. Places are limited. Please register your interest by clicking the "Register" button.

Remarks: Further details will be available upon successful enrollment.

Course Outline

The workshop will run for 3 hours, including virtual networking opportunities during small break-out activities. The webinar will be live and interactive. We are capping the class size at 25 participants to ensure that everyone has the most valuable experience.  

Impression management for female advocates

How evaluations of the advocate influence arbitral decisions including credibility, liking, competence, confidence and gender effects 

The arbitrator's brain online

How the virtual environment impacts an arbitrator's perception and cognition including the effects of technical glitches, attentional load and digital distractions


The female factor in the virtual world

Research on gender differences in communication, empathy and virtual interactions, and their implications for online advocacy 

Practical tips for online advocacy

Optimal screen and team set-up, how to maximise non-verbal communication online, the power of backgrounds, and how to handle the unexpected 


Dr Ula Cartwright-Finch 

Dr Ula Cartwright-Finch is Managing Director of Cortex Capital. She is also a Visiting Lecturer at Queen Mary University of London and Humboldt University of Berlin, and an Honorary Research Fellow at the University of Warwick.

Ula has more than 12 years' experience acting as counsel in commercial and investor-state arbitration, based out of London, Hong Kong and Madrid. Before converting to law, Ula studied psychology for over a decade. She holds a PhD in Cognitive Neuroscience from UCL and a MA in Psychology from St Andrews.

Ula writes, speaks and consults on a range of topics applying psychology to legal practice, including virtual hearings. Ula is Board Advisor to the Centre for the Online Resolution of Disputes (CORD) and teaches online advocacy skills to international arbitration counsel.